Dear Mum,
Although it may seem like a past occurrence, a faded memory
from mid-October, Christmas dawns in just three hours...
In principle.
Kate and I are returning home on Saturday to partake in the
decking of halls, the stirring of mincemeat and the traditional family visit to
Rudyard Kipling’s Christmas homestead of Bateman’s.
Christmas truly begins, however, when the glinting red lorries and nineties hairstyles grace our TV screens to the accompaniment of ‘Holidaysare Coming.’ Coco-Cola’s website confirms that Christmas this year therefore
began on 12th November.
This advert may be some fifteen years old but it is timeless.
An alternative Coca-Cola advert was aired a year or so ago.
This included a strangely illuminated girl presenting a bottle of Coke to the iconic
Santa Claus, clad in the Coca-Cola red, every Christmas throughout her life.
You may remember this. It was traumatising.
Due partly to the overt cheesiness, plus the computer graphics
giving the characters an eerie glow, like wax works with frantic smiles permanently
stretched across their shiny faces.
Fortunately, these creatures were once more replaced with
the wholesome festivity of snowy vegetation, cheering communities and the mystical
red lorry.
Joy to the world, indeed!
Aside from the kingly Coca-Cola advert, the commercials
currently being aired fall into two categories; the moderate and the drivel.
The Marks and Spencer advert, in my opinion, is drivel.
If you don’t watch X-Factor, which I don’t and am assuming a
vast proportion of M&S shoppers similarly don’t, the musical interludes
offered by the show’s contestants will be of little meaning. Their trills do no
entice me to shop at M&S.
I was only made aware of whom this motley crew were when
reading about Frankie Cocozza’s expulsion from the competition and Christmas
single due to drug abuse.
Certainly, intoxication is a huge part of Christmas festivities.
Like you, Mum, and, indeed, our whole family, I love a festive tipple. But drug
and alcohol misuse is not the finest form of advertisement, particularly during
the season of goodwill.
What happened to the James Bond advert? The one with Shirley
Bassey? Or even the one with Philip Glenister perving on the lingerie model?
Take a leaf out of Coca-Cola’s book, M&S, bring back the
classics!
John Lewis’ advert is preferable – I’d say it is a moderate
advert.
John’s aim is clearly to make viewers cry, after the ‘She’s
always a woman’ commercial. Similar to the Coca-Cola advert it tracked a girl’s
life in thirty seconds. The fundamental difference, however, was it made
viewers bawl at the fragility of human life rather than scream with fear at the
spine-chilling Barbie figure.
I read a comment article online, which said anyone who wasn’t
moved to tears by John Lewis’ impatient child protagonist caged a heart of flint.
I accepted this challenge. I was determined I would remain
composed and unmoved.
But the minute the little boy skipped past his bulging stocking of treats and into his puzzled parents’ bedroom I could feed my throat tighten.
Which is ridiculous. What kind of a person gets affected by
or emotionally involved in an advert...?
...